While the common goal is to have a good time in spreading good will and cheer, the 2012 Reno Santa Crawl had a larger purpose which was to raise money to benefit the Washoe County Schools. Commemorative cups were sold at $5 each which entitled the holder to drink specials at participating bars clustered in the downtown Reno area. The close proximity of the bars and restaurants makes downtown Reno a great location for wine walks and pub crawls. In addition to the Reno Santa Crawl, there is the Reno Zombie Crawl, Beer Crawl, Superhero Crawl, Vampire Crawl, Wine Walk, and Dine in the District (Crawl Reno, 2012).
Well the Reno Santa Crawl piqued our curiosity so John and I decided at the last minute to check it out and see with our own eyes what it is all about. We went to one of the retail establishments the night before to purchase our cups (and in the spirit of the event, also picked up a costume for me to wear).
Last Saturday evening we drove downtown where we met up with a friend of mine and her sister-in-law. There is not much more to the story that I can tell you and these pictures will share. There were A LOT of people in the bars and on the streets (it is estimated that there were 13,000 people from the local area and others who came from Sacramento). This event brings about $2 Million dollars in revenue to the local businesses downtown.
2012 Reno Santa Crawl web album!