Wednesday, February 13, 2008

Sales Leads to Maximize Marketing Efforts

We get so many junk mailers each day than any other mailings. Most of them I throw away because they’re advertisements for typical household services and department store sales. I remember getting a flyer for burial plots which perplexed me. I don’t think my husband and I are at that age to be looking for burial plots. (I honestly don’t ever want to have to think about that, not for a long time though I know anything can happen.) I thought, what a waste of a flyer (and money) for this company trying to advertise the wrong customers. If they used a company like Kingsbridge for their sales leads that are demographically based, they might have a chance at capturing a more appropriate audience so that their marketing efforts are more effective. We will also have less junk mailers that do not pertain to us and everybody wins!

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